In November Google began using its very newest feature, "Instant Previews," in its quest listings. Now hovering the mouse over the magnifying glass icon in the Serps, opens an image of the landing page for each web-site. The thought is this may mean reduced Bounce Rates. In place of clicking the link through to the landing page, searchers can now see the landing page beforehand development the final decision whether or not to click through to a site much sooner.
While it's early on and pinpointing if this newest highlight will be very victorious with folks is tough to tell, one thing is crystal-clear. The landing page for your firm web site needs to truly get attentiveness if you want to have folks click through to your site. This of procedure takes us abruptly to the problem of weighing appearance against usability - a topic much visited long before the Google "Instant Previews" highlight was ever conceived. Now that Google has taken more of an interest in page load speed as a ranking factor, it will become even more of a challenge to generate web-sites that can walk this tight rope successfully. It means creating pages that have clean code and less junk.
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Google hasn't figured out how to display landing pages that make use of Flash yet but they're working on it. Right now if your landing page is a Flash file the Instant Previews highlight displays only what looks like a black puzzle piece.
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In the past, optic petition was all the time sacrificed on the "altar" of basic Seo fundamentals in order to garner top ranking in the Serps. But the battle for top position clearly demands a optic petition as well and it looks like Google is ultimately acknowledging this with its newest feature. It also means that websites positioned supplementary down page #1 in Google may get more clicks than those higher up in the Serps if their landing pages have a "look" that catches the eye of a surfer.
So how do we best take benefit of this newest feature?
- Keep your code clean.
- Make sure your site pages are clearly laid out and tightly focused nearby themes.
- Avoid using any page elements that interfere with page content. They may be picked up by the new "Google Web Preview" user-agent and cause the Preview to display with things like pop-ups overtop of content, detracting from optic petition the page might otherwise have.
- For those of you worried the new highlight may influence ranking in Google's normal quest algorithm - don't - it won't be affected.
- Url's currently blocked by your Robots.txt file will not display in the Instant Previews feature.
- Pages using the "nosnippet" Meta tag will also not show in Instant Previews.
Take a second to rate or fav the video. Thanks! I know a lot of people want to see some helicopter tutorials and although this is just a match with me talking about how I'm flying you should be able to learn a lot from it. I will do a basic flying tutorial at some point as well.
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